Teads Engineering Sustainability
Teads has always been engaged into promoting a sustainable advertising and media ecosystem, by providing a respectful ad experience while funding quality journalism.

Initiative
Sustainability Challenge
Our Engineering team is committed to evaluating and improving the environmental impact of our software platform. Have a look at our resources on the Sustainability topic to know more about this overarching challenge.
Read how we approach this challenge
There is an important lack of resources to measure the impact of digital services. I’m glad and thankful to be able to work on this issue with such a motivated team!
Denis Peytavin
Senior Product Manager
Studies
Measuring the impact of software platforms
Our goal was to be able to estimate the carbon impact of services relying on EC2 hardware of our Platform. Our initial simple tool to estimate the carbon footprint of EC2 based workloads is now deprecated but you can find below our methodology.
Check our full MethodologyContent Hub
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Sustainability Talks & Articles
Explore our content covering the Teads Engineering Sustainability initiative

Sustainability Talks & Articles, Tech Talks
GreenI/O Podcast – Measuring the Carbon Footprint of Cloud computing
In this episode, we go to both Denver and Montpellier to meet Cameron Casher, Clean Tech Strategist at…
Read on Medium
Sustainability Talks & Articles, Tech Talks
AWS Summit Paris 2022
During this session Benjamin shares best practices applied by our Engineering and Infrastructure team to optimise the amount…
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Sustainability Talks & Articles, Tech Talks
Apidays LIVE Paris 2021 – Building an AWS EC2 Carbon Emissions Dataset
In this session from the Apidays LIVE Paris 2021 conference, Benjamin Davy gives a quick overview of the…
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Sustainability Talks & Articles, Tech Talks
AWS User Group Meetup – Best practices to optimize the environmental footprint of a Cloud Infrastructure
This session (in French) was recorded during the AWS Paris User Group Meetup. In this talk, Antoine Brechon…
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Medium Articles, Sustainability Talks & Articles
Building an AWS EC2 Carbon Emissions Dataset
We are sharing a dataset containing an estimation of all instances’ carbon footprint, related to both manufacturing and…
Read on Medium
Sustainability Talks & Articles, Tech Talks
NTS 2021 – How to measure the impact of cloud infrastructure
Clic here to jump to the beginning of the talk. As we are moving more and more our…
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Medium Articles, Sustainability Talks & Articles
Estimating AWS EC2 Instances Power Consumption
Last year we tried to estimate the carbon footprint of cloud workloads and found that the main missing…
Read on Medium
Medium Articles, Sustainability Talks & Articles
Evaluating the carbon footprint of a software platform hosted in the cloud
A practical attempt by Benjamin DAVY to estimate CO2 emissions for our platform. In short, we discovered that…
Read on Medium



